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Wellness Natural Pet Food: Trufood

Acquia Engage Award 2016 Finalist

Wellness Natural Pet Food: Trufood


The Wellness Natural Pet Food brand planned to launch a new Wellness product, TruFood. Their main challenge was to breakthrough the clutter in a crowded market, and to clearly explain product value through their new website.


Wellness worked with Genuine to build a new, branded website, that would bring to life their new TruFood brand. They picked Acquia as the foundation, for it’s reliable server architecture and intuitive dev workflow.


  • Mobile-optimized website for on-the-go users
  • Interactive, lifestyle-focused website invites users to become immersed in the brand
  • Multi-site functionality allows for easy management of the code and server
  • Scalable new platform allows for business growth

Company Information

Wellness Natural Pet Food: Trufood