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Case study: PUR

PUR Taps Acquia’s Expertise to Increase Speed to Market, Help Revive Revenues

Case study: PUR

Drupal Helps Top Water Filtration Brand Maintain Lead, Engage New Industry Segments

Operating in over 65 countries on 6 continents, Kaz USA Inc., a division of Helen of Troy’s brand portfolio, encompasses a slew of household names, including PUR water filtration systems. Founded by Max Katzman in 1926, Kaz and its brands remain focused on innovation with the goal of improving people’s lives with new insights on everyday products.

The Challenge

PUR’s previous online offering—which consisted of the company’s brand catalog and its commerce platform—relied on an inflexible custom PHP website that made changes and updates difficult. The web development team was spending so much time on tedious web updates they were unable to keep up in other, important areas. Publishing new content was such an arduous process that it was often put on the back burner, and site pageviews suffered as a result. PUR was lagging behind major competitors, resulting in fewer brand interactions and poor search engine positioning.

As the PUR team and its marketing agency made plans for the upcoming 2014 holiday season, it became clear that they needed a new platform to support the brand's time-sensitive marketing activities, which included broad television and social media campaigns. Kaz brought in a new Head of Digital Marketing, Rebecca Corwin, who was tasked with spearheading the transformation of the brand to digital and overhauling the company’s web platform in time for the holiday push, which started in the second half of 2014.

Working with a limited budget and a long list of requirements, Corwin realized that other solutions, such as Adobe CMS and WordPress, would be either too expensive or too inflexible to even consider. After sharing her frustration with friends, she was urged to take a closer look at Drupal. She quickly determined the combination that would most significantly improve her team’s ability to manage the company’s websites was using the Drupal platform with Acquia support.

The Solution

Drupal’s affordable cost and inherent flexibility made it an ideal fit for Kaz’s needs. Wanting to make the most of her lean team and leverage the company’s internal PHP talent, Corwin tapped Acquia to provide on-site training and support to help bring the team up to speed on Drupal’s capabilities and robust features.

“It’s by far the most enterprise-friendly platform,” said Corwin, who noted that Drupal integrates well with the company’s existing technology, including its Oracle ERP. “We know that it will be able to grow along with our organization. Acquia’s real-world know-how was extremely helpful in validating things for us, keeping us from veering away from Drupal best practices and guiding us in the right direction.”

The Results

After 12 days of training in July 2014, Kaz’s PHP team used Drupal to build the new PUR site, PURwater.com, in a mere 8.5 days in August. “We needed the site ready to go in advance of our Arthur Tweedie campaign launch in September,” Corwin noted. “Drupal was the only way we could have achieved this kind of speed to market. We built the site in a little over 8 days in August and had plenty of time to do QA before the site officially went live in September.”

Drupal was the only way we could have achieved this kind of speed to market.
Rebecca Corwin
Head of Digital Marketing at Kaz

Company Information

Kaz USA INC.
A division of Helen of Troy Limited
Located in 65 countries on 6 continents
Drupal user since 2014
Acquia client since 2014